Stop AWS re:Invent Foot Traffic at Your Booth

We handle all logistics for both re:Invent venues. Our team coordinates directly with Freeman (the official show contractor) for freight, rigging, and electrical requirements. We typically set up the day before the expo hall opens and tear down the evening the show closes, so your team can focus entirely on engaging attendees.

Each simulator requires a standard 20-amp electrical circuit and approximately 8x6 feet of floor space. We bring all networking equipment for leaderboard displays and lead capture — no reliance on the venue's Wi-Fi. Our systems run on dedicated hardware, so there is no dependency on internet connectivity for the core racing experience.

We design the experience to drive conversations, not just entertainment. Each race session includes branded loading screens, a quick qualification form, and a post-race debrief moment where your booth staff can naturally transition into product discussions. The leaderboard competition brings attendees back to your booth multiple times, giving your team repeated touchpoints throughout the week.

We provide trained brand ambassadors who manage the simulators for the entire duration of re:Invent. Our staff handles queue management, leaderboard updates, and basic troubleshooting so your team can focus on selling. For week-long events, we rotate our crew to ensure high-energy engagement from day one through the final session.

Absolutely. We offer full custom wrapping of the simulator rigs, branded loading screens, custom leaderboard displays with your logo and colors, and even themed race challenges that tie into your product messaging. Many of our cloud and SaaS clients create speed-themed challenges that align with their performance marketing narratives.