About Sim Coaches - Las Vegas Racing Simulation Experts
Professional Racing Simulator Company Since 2020
Our Racing Simulation Journey
From passion project to racing simulator industry leader
Sim Coaches Racing Simulation Company Founded
Born from a want to be home more, Sim Coaches was founded as a coaching company to help drivers become faster through technique. Elite Drivers Academy was born.
Hydraulic Pedal Development
After driving on our own simulators for many months, we realized equipment lacked and didn't feel realistic. We began the design process of making our own pedals.

Make First Hardware Sales
March 2021 we launch our first pedal set, P1 Pro Hydrualic Pedals. Meant to give drivers true realistic pedal feel and confidence.

Expand Our Hydraulics To Handbrake
We designed our handbrake that uses our same hydraulic technology giving drivers a real handbrake to pull on.

Expand To Turn Key Simulators
It became obvious our customers wanted us to build full racing simulators with our style. Expanded our product offering to all the brackets and hardware needed to build a high quality simulator that lasts.
Events Arm Launched
We expand into coorporate events like SEMA, CES, and more tradeshows to give brands entertainment within their booths.
Open Las Vegas Showroom
Las Vegas showroom launches as a place drivers can try before they buy. We give drivers a place to try different simulators out before making any sort of decision.
TrackPro Launched
We launched the most advanced driver training program on earth. Guaranteed to make you faster, our proprietary technology analyzes how you drive and gives you pointers in real time. (Amongst many other amazing things)
Meet Our Racing Simulation Experts
The professional racing and engineering team behind Sim Coaches

Lawrence Thomas
Founder

Konrad Rurka
VP Of operations

Sean Nichols
Chief Simulator Engineer

Jess Castaneda
VP of Getting shit done

Michael Thomas
Lead Equipment engineer

Mikey Price
Software Engineer

Parker Fitzgerald
Marketing director
Trusted by Racing Professionals
Professional racing teams and drivers who choose Sim Coaches racing simulators

Sigier Motorsports
Professional Racing Team
Utilizes our PRO Racing Simulator out on the race track to go from car to simulator all day long.

Spring Mountain Motorsports Ranch
Racing School
Utilizes our PRO Racing Simulator to give guests racing experiences on their down time.

Vegas Auto Gallery
Corporate Partner
Utilizes our PRIME Racing Simulator to have customers test drive cars prior to purchase.

Roush Fenway Kesolowski NASCAR
Professional Racing Team
Utilizes our hydraulic sim pedal technology to replicate 1:1 pedal feel on their simulators.

Celebrity Cars Las Vegas
Corporate Partner
Utilize our Omega Racing Simulator to have customers test drive cars prior to purchase.

Trophy Performance
Professional Racing Team
Uses our Omega Racing Simulator to get practice with professional clients before track days.
Join the professionals who trust Sim Coaches for authentic racing simulation experiences
Become a PartnerFrequently Asked Questions
Who founded Sim Coaches racing simulation company?
Sim Coaches was founded in 2020 by Lawrence Thomas, a professional racing driver with over 15 years of experience dating back to when he was 6. Lawrence's vision was to make professional-grade driver coaching accessible to drivers of all skill levels. With time we've expanded to building the only American-made manufacture.
Where is the Sim Coaches racing simulator showroom located?
Our racing simulator showroom is located in Las Vegas, Nevada. We opened our first physical showroom in 2023, allowing customers to experience our professional racing simulators before purchasing and establishing our presence in the motorsport community.
What experience does the Sim Coaches team have in racing simulation?
Our team combines over 35 years of real racing expertise with sim racing expertise. We are all born to race here. Motorsports is in our blood.
What professional racing partnerships does Sim Coaches have?
We've formed partnerships with professional racing teams including Sigier KTM Motorsports, RFK Nascar, GreenLizard Racing and more. Drivers prefer our equipment because it can be tuned to feel like their real world equipment.
What makes Sim Coaches different from other racing simulator companies?
Unlike other racing simulator companies, we combine real professional racing experience with advanced engineering expertise. We don't just sell racing simulators. We're trying to create the best hardware you can get, right here in America.
Ready to Join the Sim Coaches Family?
Experience the most authentic racing simulation technology available.
Free consultation • Try before you buy • Expert racing simulation guidance included