Est. 2020

About Sim Coaches - Las Vegas Racing Simulation Experts

Professional Racing Simulator Company Since 2020

Born from a passion for racing and technology, we've dedicated ourselves to creating the most authentic racing simulation experiences. Our team of professional racing drivers and engineers combines real-world motorsport expertise with cutting-edge racing simulator technology to help drivers achieve their dreams.
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Racing Simulators Delivered
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Countries Served
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Years Racing Simulation Experience

Our Racing Simulation Journey

From passion project to racing simulator industry leader

2020

Sim Coaches Racing Simulation Company Founded

Born from a want to be home more, Sim Coaches was founded as a coaching company to help drivers become faster through technique. Elite Drivers Academy was born.

Achievement: First customer purchases Elite Drivers Academy
2020

Hydraulic Pedal Development

After driving on our own simulators for many months, we realized equipment lacked and didn't feel realistic. We began the design process of making our own pedals.

2021
Hydraulic Sim Racing Pedals, 2 Pedal Set

Make First Hardware Sales

March 2021 we launch our first pedal set, P1 Pro Hydrualic Pedals. Meant to give drivers true realistic pedal feel and confidence.

Achievement: First pedal set sells in March.
2021
Expand Our Hydraulics To Handbrake

Expand Our Hydraulics To Handbrake

We designed our handbrake that uses our same hydraulic technology giving drivers a real handbrake to pull on.

Achievement: Over 600+ Handbrakes On Market.
2022
Expand To Turn Key Simulators

Expand To Turn Key Simulators

It became obvious our customers wanted us to build full racing simulators with our style. Expanded our product offering to all the brackets and hardware needed to build a high quality simulator that lasts.

2023

Events Arm Launched

We expand into coorporate events like SEMA, CES, and more tradeshows to give brands entertainment within their booths.

2024

Open Las Vegas Showroom

Las Vegas showroom launches as a place drivers can try before they buy. We give drivers a place to try different simulators out before making any sort of decision.

Achievement: Over 1000 drivers have passed by to try simulators out.
2025

TrackPro Launched

We launched the most advanced driver training program on earth. Guaranteed to make you faster, our proprietary technology analyzes how you drive and gives you pointers in real time. (Amongst many other amazing things)

Achievement: Released the most advanced AI coach on the market.

Meet Our Racing Simulation Experts

The professional racing and engineering team behind Sim Coaches

Lawrence Thomas

Lawrence Thomas

Founder

Started racing at 6 years old in go-karts, turned into professional driver coach. Worked for big programs like Cadillac V-Lab Academy, Ron Fellows Corvette School, BMW Performance Academy, BMW Ultimate Driver Experience, Exotics Racing Series, and more. His passion for racing extends as far back as he goes.
Expertise: Professional racing, creative development, road course racer
Konrad Rurka

Konrad Rurka

VP Of operations

Professional drifter that builds outrageous cars. Konrad's off time is filled with being at the race track and competing for championships. Here at Sim Coaches, his biggest focus is on getting simulators built faster and better. Konrad is also the master editor of our YouTube videos and social media reels!
Expertise: Engineering, professional installation, drifting
Sean Nichols

Sean Nichols

Chief Simulator Engineer

The creative one on the team, Sean is the genius behind all our simulator builds. His attention to detail is what makes our simulators so beautiful. Sean creates custom solutions for our customers that want to be different. He's always pushing everyone to be better.
Expertise: Racing simulator support, professional installation, off-road racing
Jess Castaneda

Jess Castaneda

VP of Getting shit done

Jess is a highly adaptable operations and guest experience professional with a diverse background, holding leadership positions in the entertainment, hospitality, and property management industries. She brings a creative edge and unmatched attention to detail to every role. Jess thrives in fast-paced environments where service and experience truly matter.
Expertise: Event coordinator, support management, customer experience leader
Michael Thomas

Michael Thomas

Lead Equipment engineer

Michael's previous career had him going deep in building high level technology. He took those learnings here to help streamline our hardware side of the business. His attention to detail ensures every product that leaves our shop is of the highest quality possible.
Expertise: Logistics, supply chain management, hardware assembly, drifter
Mikey Price

Mikey Price

Software Engineer

Racing driver turned software engineer. Mikey is the lead engineer heading TrackPro, our driver analytic software. On Mikey's down time, you can find him drifting or in his garage working on his race cars.
Expertise: Racing simulation software, system optimization, drifter
Parker Fitzgerald

Parker Fitzgerald

Marketing director

Main hype man that keeps everyone in the shop happy. Parker has a knack for meeting new people and introducing them to the Sim Coaches brand. If you ever come to our showroom, Parker is always the first to the door to greet new guests!
Expertise: Professional hype man, brilliant marketer and friend maker

Trusted by Racing Professionals

Professional racing teams and drivers who choose Sim Coaches racing simulators

Sigier Motorsports

Professional Racing Team

Utilizes our PRO Racing Simulator out on the race track to go from car to simulator all day long.

Spring Mountain Motorsports Ranch

Racing School

Utilizes our PRO Racing Simulator to give guests racing experiences on their down time.

Vegas Auto Gallery

Corporate Partner

Utilizes our PRIME Racing Simulator to have customers test drive cars prior to purchase.

Roush Fenway Kesolowski NASCAR

Professional Racing Team

Utilizes our hydraulic sim pedal technology to replicate 1:1 pedal feel on their simulators.

Celebrity Cars Las Vegas

Corporate Partner

Utilize our Omega Racing Simulator to have customers test drive cars prior to purchase.

Trophy Performance

Professional Racing Team

Uses our Omega Racing Simulator to get practice with professional clients before track days.

Join the professionals who trust Sim Coaches for authentic racing simulation experiences

Become a Partner

Frequently Asked Questions

Sim Coaches was founded in 2020 by Lawrence Thomas, a professional racing driver with over 15 years of experience dating back to when he was 6. Lawrence's vision was to make professional-grade driver coaching accessible to drivers of all skill levels. With time we've expanded to building the only American-made manufacture.

Our racing simulator showroom is located in Las Vegas, Nevada. We opened our first physical showroom in 2023, allowing customers to experience our professional racing simulators before purchasing and establishing our presence in the motorsport community.

Our team combines over 35 years of real racing expertise with sim racing expertise. We are all born to race here. Motorsports is in our blood.

We've formed partnerships with professional racing teams including Sigier KTM Motorsports, RFK Nascar, GreenLizard Racing and more. Drivers prefer our equipment because it can be tuned to feel like their real world equipment.

Unlike other racing simulator companies, we combine real professional racing experience with advanced engineering expertise. We don't just sell racing simulators. We're trying to create the best hardware you can get, right here in America.

Ready to Join the Sim Coaches Family?

Experience the most authentic racing simulation technology available.

Build Your Simulator Search Existing Inventory

Free consultation • Try before you buy • Expert racing simulation guidance included