Professional racing experience, in-house engineering, and turnkey simulator systems since 2020
The milestones that shaped the company, hardware, and showroom experience
Sim Coaches began as a driver coaching business built around helping racers improve technique and performance, while laying the foundation for a deeper simulator and hardware business.
First customer purchases Elite Drivers Academy
After spending significant time testing simulators ourselves, we saw a gap in realism, especially in pedal feel, and started developing our own hydraulic solutions.
In March 2021, Sim Coaches launched its first hydraulic pedal set, giving drivers a more realistic and confidence-inspiring braking experience.
First pedal set sells in March.
We expanded our hydraulic product line with a handbrake designed to deliver the same realistic feel and durability as the rest of our hardware.
Over 600+ Handbrakes On Market.
As demand grew, Sim Coaches expanded from components into complete turnkey racing simulators, combining premium hardware, structure, ergonomics, and installation into a more finished ownership experience.
Sim Coaches expanded into corporate and brand activations, bringing premium racing simulator experiences to events such as SEMA, CES, and other major trade shows.
The Las Vegas showroom opened to give buyers a place to compare simulators in person, experience the differences firsthand, and make a more informed purchase decision.
Over 1000 drivers have passed by to try simulators out.
TrackPro launched as Sim Coaches expanded its software and driver development side, adding more training-focused tools to complement the hardware business.
Released the most advanced AI coach on the market.
Racing, engineering, fabrication, operations, and customer experience under one roof
Founder
VP Of operations
Lead Equipment engineer
VP of Getting shit done
Sales Executive
Simulator Engineer
Marketing director
Software Engineer
Organizations that use Sim Coaches hardware and simulator systems in real customer and performance environments
Professional Racing Team
Utilizes our PRO Racing Simulator out on the race track to go from car to simulator all day long.
Racing School
Utilizes our PRO Racing Simulator to give guests racing experiences on their down time.
Corporate Partner
Utilizes our PRIME Racing Simulator to have customers test drive cars prior to purchase.
Professional Racing Team
Utilizes our hydraulic sim pedal technology to replicate 1:1 pedal feel on their simulators.
Corporate Partner
Utilize our Omega Racing Simulator to have customers test drive cars prior to purchase.
Professional Racing Team
Uses our Omega Racing Simulator to get practice with professional clients before track days.
Join the professionals who trust Sim Coaches for authentic racing simulation experiences
Become a PartnerStill researching? Start with our sim racing rig guide, compare motion racing simulators, review pricing, or see how Sim Coaches compares to Podium1 before choosing a system.
Sim Coaches was founded in 2020 by Lawrence Thomas, a professional racing driver and coach. The company started in driver development, then expanded into hardware and turnkey racing simulators as demand grew for more realistic, better-supported systems.
Sim Coaches is based in Las Vegas, Nevada, where the team builds, supports, and showcases its racing simulators. The showroom gives buyers a place to experience the systems before making a purchase decision.
The team combines real racing experience with simulator engineering, fabrication, installation, support, and customer operations. That mix helps Sim Coaches build simulators that are not just impressive on paper, but cohesive in real use.
Sim Coaches works with racing teams, racing schools, automotive brands, and commercial partners that use its simulators for training, customer engagement, and event experiences.
Sim Coaches stands out by combining professional racing insight, in-house hardware development, Las Vegas-based manufacturing, and white-glove simulator delivery. The result is a more premium turnkey experience than a typical parts-first simulator purchase.
Build a premium racing simulator with a team that understands driving, hardware, installation, and long-term support.
Free consultation, showroom demos, and expert simulator guidance included
