Est. 2020

About Sim Coaches, Premium Racing Simulators Built in Las Vegas

Professional racing experience, in-house engineering, and turnkey simulator systems since 2020

Sim Coaches began with driver coaching and evolved into a premium racing simulator manufacturer focused on realism, performance, and ownership experience. Our team brings together professional driving knowledge, engineering, fabrication, installation, and support to build turnkey simulators that feel purpose-built from the first lap.
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Racing Simulators Delivered
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Countries Served
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Years Racing Simulation Experience

How Sim Coaches Grew From Coaching to Premium Simulator Manufacturing

The milestones that shaped the company, hardware, and showroom experience

2020

Sim Coaches Racing Simulation Company Founded

Sim Coaches began as a driver coaching business built around helping racers improve technique and performance, while laying the foundation for a deeper simulator and hardware business.

Achievement: First customer purchases Elite Drivers Academy
2020

Hydraulic Pedal Development

After spending significant time testing simulators ourselves, we saw a gap in realism, especially in pedal feel, and started developing our own hydraulic solutions.

2021
Hydraulic Sim Racing Pedals, 2 Pedal Set

Make First Hardware Sales

In March 2021, Sim Coaches launched its first hydraulic pedal set, giving drivers a more realistic and confidence-inspiring braking experience.

Achievement: First pedal set sells in March.
2021
Expand Our Hydraulics To Handbrake

Expand Our Hydraulics To Handbrake

We expanded our hydraulic product line with a handbrake designed to deliver the same realistic feel and durability as the rest of our hardware.

Achievement: Over 600+ Handbrakes On Market.
2022
Expand Into Turnkey Racing Simulators

Expand Into Turnkey Racing Simulators

As demand grew, Sim Coaches expanded from components into complete turnkey racing simulators, combining premium hardware, structure, ergonomics, and installation into a more finished ownership experience.

2023

Events Arm Launched

Sim Coaches expanded into corporate and brand activations, bringing premium racing simulator experiences to events such as SEMA, CES, and other major trade shows.

2024

Open Las Vegas Showroom

The Las Vegas showroom opened to give buyers a place to compare simulators in person, experience the differences firsthand, and make a more informed purchase decision.

Achievement: Over 1000 drivers have passed by to try simulators out.
2025

TrackPro Launched

TrackPro launched as Sim Coaches expanded its software and driver development side, adding more training-focused tools to complement the hardware business.

Achievement: Released the most advanced AI coach on the market.

Meet the Team Behind Sim Coaches

Racing, engineering, fabrication, operations, and customer experience under one roof

Lawrence Thomas

Lawrence Thomas

Founder

Started racing at 6 years old in go-karts, turned into professional driver coach. Worked for big programs like Cadillac V-Lab Academy, Ron Fellows Corvette School, BMW Performance Academy, BMW Ultimate Driver Experience, Exotics Racing Series, and more. His passion for racing extends as far back as he goes.
Expertise: Professional racing, creative development, road course racer
Konrad Rurka

Konrad Rurka

VP Of operations

Professional drifter that builds outrageous cars. Konrad's off time is filled with being at the race track and competing for championships. Here at Sim Coaches, his biggest focus is on getting simulators built faster and better. Konrad is also the master editor of our YouTube videos and social media reels!
Expertise: Engineering, professional installation, drifting
Sean Nichols

Sean Nichols

Chief Simulator Engineer

The creative one on the team, Sean is the genius behind all our simulator builds. His attention to detail is what makes our simulators so beautiful. Sean creates custom solutions for our customers that want to be different. He's always pushing everyone to be better.
Expertise: Racing simulator support, professional installation, off-road racing
Jess Castaneda

Jess Castaneda

VP of Getting shit done

Jess is a highly adaptable operations and guest experience professional with a diverse background, holding leadership positions in the entertainment, hospitality, and property management industries. She brings a creative edge and unmatched attention to detail to every role. Jess thrives in fast-paced environments where service and experience truly matter.
Expertise: Event coordinator, support management, customer experience leader
Michael Thomas

Michael Thomas

Lead Equipment engineer

Michael's previous career had him going deep in building high level technology. He took those learnings here to help streamline our hardware side of the business. His attention to detail ensures every product that leaves our shop is of the highest quality possible.
Expertise: Logistics, supply chain management, hardware assembly, drifter
Mikey Price

Mikey Price

Software Engineer

Racing driver turned software engineer. Mikey is the lead engineer heading TrackPro, our driver analytic software. On Mikey's down time, you can find him drifting or in his garage working on his race cars.
Expertise: Racing simulation software, system optimization, drifter
Parker Fitzgerald

Parker Fitzgerald

Marketing director

Main hype man that keeps everyone in the shop happy. Parker has a knack for meeting new people and introducing them to the Sim Coaches brand. If you ever come to our showroom, Parker is always the first to the door to greet new guests!
Expertise: Professional hype man, brilliant marketer and friend maker

Trusted by Drivers, Teams, and Automotive Brands

Organizations that use Sim Coaches hardware and simulator systems in real customer and performance environments

Sigier Motorsports

Professional Racing Team

Utilizes our PRO Racing Simulator out on the race track to go from car to simulator all day long.

Spring Mountain Motorsports Ranch

Racing School

Utilizes our PRO Racing Simulator to give guests racing experiences on their down time.

Vegas Auto Gallery

Corporate Partner

Utilizes our PRIME Racing Simulator to have customers test drive cars prior to purchase.

Roush Fenway Kesolowski NASCAR

Professional Racing Team

Utilizes our hydraulic sim pedal technology to replicate 1:1 pedal feel on their simulators.

Celebrity Cars Las Vegas

Corporate Partner

Utilize our Omega Racing Simulator to have customers test drive cars prior to purchase.

Trophy Performance

Professional Racing Team

Uses our Omega Racing Simulator to get practice with professional clients before track days.

Join the professionals who trust Sim Coaches for authentic racing simulation experiences

Become a Partner

About Sim Coaches FAQ

Still researching? Start with our sim racing rig guide, compare motion racing simulators, review pricing, or see how Sim Coaches compares to Podium1 before choosing a system.

Sim Coaches was founded in 2020 by Lawrence Thomas, a professional racing driver and coach. The company started in driver development, then expanded into hardware and turnkey racing simulators as demand grew for more realistic, better-supported systems.

Sim Coaches is based in Las Vegas, Nevada, where the team builds, supports, and showcases its racing simulators. The showroom gives buyers a place to experience the systems before making a purchase decision.

The team combines real racing experience with simulator engineering, fabrication, installation, support, and customer operations. That mix helps Sim Coaches build simulators that are not just impressive on paper, but cohesive in real use.

Sim Coaches works with racing teams, racing schools, automotive brands, and commercial partners that use its simulators for training, customer engagement, and event experiences.

Sim Coaches stands out by combining professional racing insight, in-house hardware development, Las Vegas-based manufacturing, and white-glove simulator delivery. The result is a more premium turnkey experience than a typical parts-first simulator purchase.

Ready to Work With Sim Coaches?

Build a premium racing simulator with a team that understands driving, hardware, installation, and long-term support.

Build Your Simulator Visit the Las Vegas Showroom

Free consultation, showroom demos, and expert simulator guidance included