Stop IMEX Foot Traffic at Your Booth
The #1 Interactive Booth Attraction for Event & Meeting Industry Exhibitors
Make your IMEX booth the most visited on the floor. Our racing simulators are the ultimate experiential marketing showcase for event professionals, meeting planners, and destination marketers. Turnkey booth attraction with setup, staffing, and lead capture included.
Trusted by Leading Brands at Major Events
Join the companies that use SIM Coaches to create unforgettable event experiences
Why Event & Meeting Industry Exhibitors Choose SIM Coaches for IMEX
Show event planners exactly what experiential marketing looks like in action
Event Industry Insider Credibility
At IMEX, you are exhibiting to the people who plan events for a living. Having a professional racing simulator at your booth demonstrates that you understand experiential engagement at the highest level — which is exactly what event planners want to see from their partners.
Event Planners See Firsthand What Works
Meeting planners attending IMEX are actively looking for innovative engagement ideas for their own events. When they experience your simulator activation firsthand, they see a proven concept they can recommend to their clients — making your booth both a sales tool and a live case study.
Experiential Marketing Showcase
Your IMEX booth becomes a working example of world-class experiential marketing. The racing simulator draws crowds, creates energy, and generates the kind of buzz that event professionals recognize as exactly what they want for their own programs.
Meeting Ice-Breaker and Networking Tool
IMEX is built around scheduled meetings and relationship building. A racing simulator gives your pre-booked meetings an exciting start, breaks the ice with new prospects, and creates shared experiences that strengthen professional relationships.
Ready to make your IMEX booth unforgettable?
Get Your Free QuoteIMEX Simulator Rental FAQ
Everything you need to know about renting racing simulators for IMEX America
How does setup work at the Mandalay Bay Convention Center for IMEX?
We coordinate directly with Mandalay Bay and IMEX show management for seamless setup. Our team handles all freight, drayage, and venue-specific requirements. Setup typically takes 2-3 hours during exhibitor move-in, and we manage teardown after the show closes so you can focus on your meetings.
What do event planner audiences expect from booth activations at IMEX?
Event planners are the toughest audience because they evaluate everything through a professional lens. They expect polished execution, seamless technology integration, and genuine engagement — not gimmicks. Our simulators meet that standard because they deliver the same caliber of experience that planners would book for their own clients.
How does a racing simulator demonstrate experiential marketing at IMEX?
The simulator serves as a live proof-of-concept for experiential marketing. Event planners can see firsthand how the activation draws foot traffic, captures leads, creates social content, and generates measurable engagement. It is the most compelling way to showcase the power of interactive experiences to the people who buy them.
How can simulators improve meeting engagement at IMEX?
IMEX revolves around pre-scheduled meetings. A quick racing session before or after a meeting creates energy and breaks the ice. Attendees arrive at your booth excited rather than fatigued, which leads to more productive conversations and stronger relationship building throughout the show.
Do you offer compact booth setup options for smaller IMEX exhibitors?
Yes, we offer single-simulator packages that fit into booth spaces as small as 10x10 feet. Our compact setups deliver the same premium experience and full branding capabilities as larger installations. Many IMEX exhibitors start with one simulator and expand to multi-unit setups in subsequent years.
What IMEX Exhibitors Say About SIM Coaches
Hear from event and meeting industry companies who transformed their IMEX booth experience
At IMEX, you are showing to people who produce events for a living. They have seen everything. But the racing simulators genuinely impressed them. Multiple meeting planners told us it was the best booth activation they had experienced all year, and several booked us for their own events on the spot.
The simulators turned our booth into the go-to networking spot at IMEX. Instead of cold meetings, people came to us excited and energized from racing. The ice was already broken before we even started talking business. Our meeting conversion rate was the highest it has ever been.
SIM Coaches delivered a flawless experience at IMEX. Setup was seamless, the branding was on point, and their staff was professional throughout the show. Event planners kept coming back to race again, which gave us multiple touchpoints with key prospects.
Get Your Free IMEX Simulator Rental Quote
Tell us about your IMEX booth and goals, and we will put together a custom simulator rental package for your company. Most quotes are delivered within 24 hours.
Request an IMEX Quote
Complete the form below and we'll send you a custom proposal within 24 hours.
Event Information
Get Immediate Assistance
Why Choose Us for IMEX?
- 5+ years IMEX experience
- 50+ successful events
- Professional operators
- 24/7 event support
- Lead generation system
Racing Simulator Rentals Nationwide
Sim Coaches delivers pro racing simulators to events across the US