Dynatrace Perform: Four Branded Simulators, Trackside

When Dynatrace brought its annual Perform conference to Las Vegas, the attendee experience they chose was racing — a four-simulator fleet in full Dynatrace livery, set trackside beside the main-stage F1 show car.

Four Sim Coaches racing simulators in Dynatrace branding at Dynatrace Perform

What we delivered

  • Four full-size racing simulators, delivered, installed, and staffed
  • Custom branding wraps on every cockpit — Dynatrace colors on every surface attendees photographed
  • Trackside placement working alongside the event’s F1 show car staging
  • Setup, operation through the event, and teardown — the client team never touched a cable
Sim Coaches simulators trackside beside the main-stage F1 show car

A wrapped simulator does something a banner can’t: it puts the brand underneath every attendee’s hands for the length of a race, and in the background of every photo they take. Four of them running side by side turns a sponsor area into the room everyone hears before they see.

Add-ons at work here: custom branding wrap ($1,000 per simulator). Full add-on pricing is published on our rates table.

Wide view of the Dynatrace Perform simulator setupTwo Dynatrace-branded Sim Coaches simulators mid-session

Planning a booth or activation?

Our day rates are published — no sales call required. Static $2,800 · 3DOF $3,900 · 6DOF $6,200.

See Published RatesGet the Event Guide

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