Stop MAGIC Show Foot Traffic at Your Booth
The #1 Interactive Booth Attraction for Fashion & Apparel Exhibitors
Transform your MAGIC booth into the most visited destination on the show floor. Our premium racing simulators create an irresistible experiential moment that draws fashion-forward attendees, lifestyle buyers, and retail executives straight to your brand. Turnkey setup with full staffing, lead capture, and brand-matching customization included.

Trusted by Leading Brands at Major Trade Shows
Join the brands that use SIM Coaches to dominate the expo floor
Why Fashion & Apparel Exhibitors Choose SIM Coaches for MAGIC
Deliver a premium brand experience that resonates with the lifestyle-driven MAGIC audience
Premium Brand Experience for Lifestyle Audiences
Fashion and apparel buyers expect immersive, Instagrammable moments. Our simulators deliver a premium, high-energy experience that aligns perfectly with the aspirational branding MAGIC exhibitors are known for.
Fashion Meets Adrenaline Crossover
The intersection of motorsport and fashion is one of the hottest trends in lifestyle branding. Our simulators tap into this cultural moment, giving your booth instant relevance with trend-conscious attendees.
Experiential Marketing for Apparel Brands
In a sea of static clothing racks and lookbook displays, a racing simulator is a pattern interrupt that commands attention. Attendees line up, engage with your brand, and stay longer at your booth.
Lifestyle Audience Engagement
MAGIC attendees are retail buyers, brand managers, and trend influencers who respond to experiences over pitches. A racing simulator gives them something to talk about long after the show ends.
Ready to make your MAGIC booth unforgettable?
Get Your Free QuoteMAGIC Show Simulator Rental FAQ
Everything you need to know about renting racing simulators for MAGIC Las Vegas
How does setup work at the Las Vegas Convention Center for MAGIC?
We handle all convention center logistics including freight, drayage coordination, and union labor requirements at the LVCC. Our team arrives during exhibitor move-in to set up your simulators, and we manage teardown after the show closes. Setup typically takes 2-3 hours depending on the number of units.
Can the simulators be branded to match our fashion or lifestyle brand?
Absolutely. We offer full custom wraps, branded start screens, and color-matched lighting to align with your brand identity. Many fashion exhibitors use our simulators as a centerpiece that extends their visual merchandising strategy right onto the show floor.
How do you customize the experience to fit a fashion show audience?
We tailor the experience to your brand story with custom liveries, branded leaderboards, and curated race environments. For MAGIC specifically, we can create a premium lounge atmosphere around the simulators that complements the high-end fashion and lifestyle vibe of the show.
How do racing simulators help generate social media content at MAGIC?
Each simulator session is inherently shareable — attendees naturally film their races and post to Instagram, TikTok, and LinkedIn. We can add branded photo-op moments, real-time leaderboard displays, and post-race highlight reels that turn every participant into a content creator for your brand.
Can the simulators be used for influencer activations at MAGIC?
Yes, influencer activations are one of our most popular use cases at MAGIC. We can create VIP racing experiences, timed challenges with prizes, and exclusive sessions for your key influencer partners. The competitive element and visual spectacle make for compelling influencer content that extends your brand reach far beyond the show floor.
What MAGIC Exhibitors Say About SIM Coaches
Hear from fashion and lifestyle brands who transformed their MAGIC booth experience
The simulators were the talk of our entire booth section at MAGIC. Buyers who would have walked right past stopped, raced, and stayed to learn about our new collection. We captured more qualified leads in two days than at any previous show.
We needed something that would differentiate our booth from hundreds of other footwear brands. The racing simulators did exactly that — attendees were lined up around our booth, and our social media mentions tripled during the show.
SIM Coaches handled everything from setup to teardown. The branded experience matched our aesthetic perfectly, and the leaderboard competition kept people coming back to our booth throughout the show. Absolutely worth the investment.
Get Your Free MAGIC Simulator Rental Quote
Tell us about your MAGIC booth and goals, and we will put together a custom simulator rental package for your brand. Most quotes are delivered within 24 hours.
Request a MAGIC Quote
Complete the form below and we'll send you a custom proposal within 24 hours.
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Why Choose Us for MAGIC?
- 5+ years MAGIC experience
- 50+ successful events
- Professional operators
- 24/7 event support
- Lead generation system
Racing Simulator Rentals Nationwide
Sim Coaches delivers pro racing simulators to events across the US